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Simply put, keep more people fishing. Reduce the gap between quality and cost. True Braid is designed and manufactured with best practices in braided line production, but without the large markups. A go-to braided fishing line you can depend on that will hold up in the toughest of conditions.

Fishing can get expensive, and we want to help.

FISH MORE - SPEND LESS

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Collection: SX8 Bundle

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